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This Text gives hands-on theoretical insights and practical guidelines for the most relevant problems in global marketing. In a market economy, in add..
This Text gives hands-on theoretical insights and practical guidelines for the most relevant problems in global marketing. In a market economy, in add..
In this textbook, we discuss the fundamental concept of supply chain management. Supply chain management is the streamlining of business? supply-side ..
In this textbook, we discuss the fundamentals of corporate finance. Corporate finance is the area of finance that involves in the financial aspects of..
In this textbook, we discuss the fundamentals of international marketing.International marketing is the application of marketing principles in more th..
In this textbook, we discuss the principles of accounting. It is rules and guidelines that companies must follow when reporting financial data. The co..
In this textbook, we discuss fundamentals of international economics .It is concerned with the effects upon economic activity of international differe..
In this textbook, we discuss the financial management. Financial management refers to the efficient and effective management of money (funds) in such ..
This textbook deals with digital marketing. Digital marketing is marketing that makes use of electronic devices such as personal computers,smartphones..
In this textbook, we refer to human resources planning. Human resources planning are a process that identifies current and future human resources need..
In this textbook, we discuss the retail marketing. Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales..
In this textbook, we discuss the marketing communications. Marketing communications are messages and related media used to communicate with a market. ..
In this textbook, we provide the details of business research methodology.Business research methodology is a systematic inquiry that helps to solve bu..
In this textbook, we give the details of quality and operations management. Quality management ensures that an organization, product or service is con..
In this textbook, we describe the business practices and principles for managers. Management principles are guidelines for the decisions and actions o..
In this textbook, we discuss the quantitative techniques for management. Quantitative techniques offer a systematic approach for the analysis of pheno..