Marketing Communication

  • Publication Year: 2015
  • ISBN: 9781680940091
  • Price: $120
  • Publisher: Arcler Press LLC
  • Binding Type: Hardcover

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In this textbook, we discuss the marketing communications. Marketing communications are messages and related media used to communicate with a market. It is the promotion part of the marketing mix or the four Ps price, place, promotion, and product

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